Guide
How to get your company cited by AI
To get a company cited by AI systems, publish one clear sentence about the company, give each buyer question its own URL that answers in the first paragraph, and make the structured data repeat those sentences. These ten steps are the sequence Named North uses.
The steps
01Write the canonical sentence
Write one sentence that names the company, says what it does, and says who it is for or where it operates. If the sentence could describe a competitor after a find-and-replace, it is not done.
02Put the sentence where a crawler looks first
Place that exact sentence in the first paragraph of the homepage and on the about page. Do not paraphrase it between the two.
03Remove contradictory descriptions
Align the homepage, the about page, the profiles, and the directory listings to the same sentence. Entity clarity fails when two official bios disagree.
04List the questions buyers ask
Write down the questions a buyer asks an answer engine before they call. Include what-is questions, who-to-hire questions, comparisons, and how-to questions.
05Give each question one URL
Publish a separate page for each question. The title and the H1 should be the question or the term. The first paragraph should be the answer.
06Make the passage liftable
Use definitions, tables, numbered steps, and dates. State limits. Do not put a slogan in the sentence you hope will be quoted.
07Repeat the facts in structured data
Add Organization schema whose description is the canonical sentence. Add FAQ schema only for questions whose visible answers match the schema word for word.
08Publish llms.txt, a sitemap, and an open crawler policy
Put an llms.txt file at the site root, list the canonical URLs in a sitemap, and allow answer-engine crawlers in robots.txt.
09Keep people and machines on the same text
Do not show one pitch to humans and a different block to bots. Cloaking creates two entities, and it is a trust failure.
10Ask the engines, then correct the record
Ask ChatGPT, Claude, Gemini, Grok, and Perplexity the buyer’s questions. Record whether the company is named, omitted, or misstated. Change the page that caused the miss.
What these steps will not do
They will not force ChatGPT, Claude, Gemini, Grok, or Perplexity to mention a company on a given day. They will not freeze a wording across model updates. They make the public record citation-ready. Naming remains a decision the answer engine makes at question time.
Named North does not sell a shortcut around the sequence. The services are the sequence, done on a client’s record. This website is the sequence done on Named North’s own record.
