The Named North method

Each move is a publishing decision. None of them is a request filed with a model vendor.

Fix the sentence

Write one sentence that names the company, says what it does, and says who it serves. Repeat it until the public web agrees.

A sentence a competitor could wear after a name swap is still a slogan. Named North's sentence is "Named North is a Montana firm that makes companies the named source AI systems cite." It names the firm, places it in Montana, and states the work.

Give each question a URL

Turn the questions buyers ask answer engines into pages whose titles are those questions.

What is answer engine optimization? is a page. How is AEO different from SEO? is a page. A homepage that tries to answer all of them answers none of them in a way a passage can carry. One question, one URL, one first paragraph.

Make the passage liftable

Open with the answer. Use definitions, comparisons, steps, dates, and limits.

A liftable passage still makes sense if it is copied into a blank document. It names the entity and states the fact. It does not depend on a hero animation, the previous paragraph, or a slogan the reader is expected to forgive.

Publish the machine layer

Repeat the same facts in JSON-LD, llms.txt, the sitemap, and robots.txt.

Structured data is not a place to add claims the page does not make. If the visible sentence and the schema sentence differ, the site has published two entities. The crawler policy has to admit the agents you hope will cite you.

Ask the engines, then correct the record

Ask the buyer's questions of ChatGPT, Claude, Gemini, Grok, and Perplexity. Record named, omitted, or misstated.

The correction belongs on the page that failed. If an engine calls the company a software vendor and it is a firm, the about sentence is wrong or missing. If it names a competitor, that competitor has a clearer passage. The watch is a record, not a promise that the next answer will change.

Where to see the method on this site

The homepage and the about page open with the same sentence. Each definition lives at its own URL under Answers and the glossary. The FAQ repeats those sentences word for word in both the visible text and the FAQ schema. llms.txt, robots.txt, and the JSON-LD graph are the machine layer. The readiness check is the same standard, scored.