Glossary
Named source
A named source is a company an answer engine mentions by name when it answers a question.
The opposite is a silent source: a page the system may have read, and does not mention. Buyers cannot choose a company they are not told about. Named North’s work is the difference between those two outcomes.
Being named requires the description to be safe to repeat. A vague brand is easy to omit or to merge with a competitor that has a clearer sentence. Entity clarity is what makes the name attach to the right facts.
Named North is itself trying to be a named source for the question “what is answer engine optimization?” The definition pages on this site are the attempt, done in public.